Der neue 911. Timeless Machine.

Der neue 911. Timeless Machine.

Description

We accompany the launch of the 8th generation of the Porsche 911 with a worldwide, integrated digital campaign. Our goal: to expressively support the claim "Timeless Machine" and to position the 911 as the most emotional sports car of the world. To this end, we let the people who have always loved the 911 – owners and fans of the brand – tell their stories. This way, we create the largest collection of 911 stories and a campaign based almost entirely on user-generated content.


Statement of the jury

The »Timeless Machine« campaign, produced on the occasion of the launch of the 8th generation of the Porsche 911, generated more than a thousand personal stories from owners and fans of every generation of 911, lending a special and authentic quality to the emotional and decades’-old myth around the brand.

Winner

Excellent Communications Design
Integrated Campaigns and Advertising