We worked on a rebranding project called YAMAMOTOYAMA, a long-established tea merchant that has supported Japanese culture. With the concept of Return to the origins of Edo, we redesigned the packaging to be more modern while retaining the charm of the long historical brand by referring to the traditional colours and structure of the scrolls.
Statement of the jury
Successful relaunch of Japanese tea culture. With the concept of the return to the origins of Edo, the packaging was designed to be more modern, while at the same time preserving the charm of the brand with the long history by adopting the traditional colours and structure of scrolls. This created an outstanding tea design.