Electric Future

Description

For the scheduled spin-off from its parent company Continental, subsidiary Vitesco Technologies has, beginning with a new logo, introduced a holistic brand design, which combines passion, dynamics and movement. This appearance is unique within the automotive industry and helps to distinguish Vitesco Technologies as an expert for sustainable powertrain technologies and e-mobility in the B2B sector. In 2019, Vitesco Technologies achieved a revenue of 7.8 billion euros with more than 40,000 employees at around 50 locations.

Statement of the jury

Outstanding brand development with a pioneering sign system. Future-oriented design at the highest level provides the brand identity of the German automotive supplier for clean drive technologies with visual persuasive power. A sustainable, innovative brand image is conveyed through creative excellence.