ABDA – »Einfach unverzichtbar.«

Description

Local pharmacies are simply indispensable. The campaign with the same title shows this: Out-of-home advertising, social media content and posters inside the pharmacies are viewed by millions of people. Over 170 mayors and district ad- ministrators throughout Germany serve as authentic local testimonials. Data and facts are presented through augmented reality. Emotional films telling the unique stories of patients further emphasise the range of services and the indispensability of pharmacies.

Statement of the jury

Authentic campaign for the indispensability of local pharmacies. Out-of-home set-ups, social-media content, posters, emotional videos about patients, local testimonials of more than 170 mayors and county councils, dates and facts clearly demonstrate the essential range of services.