House of Innovation In-store Installations

Description

Regularly changing in-store installations unveiled the outstanding retail concept at Nike’s House of Innovation, an experimental and experience-driven flagship store. The curated shopping experience offers consumers a peek behind the curtain of Nike’s biggest innovation moments, from research to production. Thematic immersive experiences are created for three collections between 2018 and 2019, revealing distinctive stories of innovation and presenting more than just a first glance of the products.

Statement of the jury

Through compelling storytelling, the fascinating installations allow you to experience the innovative force of the collections immersively. A remarkable concept that offers a special brand experience and in this way intensifies customer retention.