We are Svenja and Alex, the founders of the brand Louie Louie (www.drinklouie.de). Louie Louie is a white wine cuvée, which is filled in flip-top bottles and is completely different in shape and design to a normal wine bottle. The flip-top bottle is the best closure you could have for white wine. The aim is to re- volutionise the conservative wine market in its way of thinking. The name Louie Louie was inspired by the song by Iggy Pop.
Statement of the jury
Unusual start-up for a delicious wine cuvée. Named after an Iggy Pop song. Bottle form and design send a signal with the very different wine bottle with swing stopper. (the best stopper for white wine in oenological terms). A very promising revolt that is shaking up the wine market.
Excellent Communications Design