Das Jahr im Ersten – A Year with Das Erste – Seasonals 2019

Description

The whole year on and with Das Erste. The goal was to put the brand in the centre and thereby strengthen the memorability of the logo. Each channel ident has its own illustration and animation style, matching the season. The animations always emerge from »Das Erste-Logo«.

Statement of the jury

The extraordinary campaign impresses with its reduction to imaginative and surprising seasonal productions of the logo of »Das Erste«. They accompany you through the year with visual brilliance and creative wit. With lots of charm, »Das Erste« becomes a constant centre of the year in an entertaining and emotional way.