B for Brand Branding & VI

Description

In »miracle of the five loaves and two fishes«, two fishes fully fed five thousand men. It is a miraculous story of how small things can achieve the impossible, and something incredible can be born out of nothing. The fundamental elements of design, which are dot, line and plane, meet to create infinite forms. Through dots, lines and planes, we produce the miracle of creativity. Hence, we are like the fishes.

Statement of the jury

A wonder of creativity becomes a credible brand identity. The design picks up on a fable, in which 5,000 people are fed with two fish. It quotes the fish in pictures, leading them on through points, lines, levels to infinite continuation. The promise of permanent creativity beyond the norm is born.