bbw Berufsbildungswerk Südhessen – Corporate Identity

Description

Based on joint, comprehensive brand consulting, we developed a corporate design for the Berufsbildungswerk Südhessen, an institution for vocational training of young disadvantaged people. The visual concept shows the idea of perspective in all facets, which the bbw Südhessen offers young people on their way to an independent life. The extensive implementation of all print and digital media gives the brand a new radiance both internally and externally.

Statement of the jury

Impressive brand presentation of an institution for the vocational training of young disadvantaged people. The visual concept, implemented in print and digital media, is based on the full spectrum of prospects that the educational institution wishes to offer young people. A design language that is the source of much inspiration.