The name I LIKE is in itself a clear statement. The overall look is colourful and welcoming. The typography remains straightforward. Fresh, modern, clear and »likeable«. A functional colour scheme of the recycling packaging was created for the different product categories. With all of those components we created a brand that is just as extraordinary as its products, but that at the same time puts design at the service of convenience.
Statement of the jury
Colourful and in- viting presentation of a brand whose name I LIKE makes a clear statement. The cheerful world of colour and rectilinear typography result in a fresh, modern, tasteful brand image. In this way, an extraordinary and contemporary convenience brand arose with sustainable recycling packaging.