This narrow retail store in HK is creatively transformed into an art gallery. Entering through the glass pivot door, the brand name is subtly shown beside the display of building material samples incorporated into the decoration. With no salesmen, customers can freely appreciate »art«. Purchase details are tagged on the side. This is both a store and an art gallery where its innovative design is shaping an extraordinary shopping experience.

Statement of the jury

The shop, which gives visitors the impression they are entering an art gallery, is based on an interesting concept, which was implemented consistently and with a keen eye for detail. The result is a really rather special customer experience.


Excellent Architecture
Retail Architecture