Urban Heroes

Urban Heroes

Description

Urban Heroes is a young lifestyle brand. The core product is a fitness boutique that offers unique workouts that are fun, effective and time efficient. Combining top beats and a state-of-the-art studio creates a club-like atmosphere. Now with a new design and the second studio in Frankfurt.


Statement of the jury

The combination of colour, light and clear, austere shapes creates a modern retail atmosphere that meets the demanding expectations of the young fitness clientèle and gives a contemporary brand experience. A cool and striking mix of shop design and fitness club.

Special Mention

Excellent Architecture
Retail Architecture