28 BLACK Hanf Packaging

28 BLACK Hanf Packaging

Description

The 28 BLACK Hanf can features two essential characteristics: first, the affiliation with the 28 BLACK product family through the black area with the logo, and second, the visualisation of the flavour through the illustration of a hemp leaf. To attract attention and clearly stand out on the shelves, the packaging smoothly combines – in addition to black – the colours neon green and neon pink with an appropriate background grid for the hemp leaf as the key idea of the can.


Statement of the jury

An attention-grabbing can that indicates its relationship to the 28 BLACK family using the black surface and logo and clearly communicates the taste using an illustration of a hemp leaf. The combination of neon green and neon pink creates a striking pointer on the shelf.

Special Mention

Excellent Communications Design
Packaging