Histoire TV

Description

Histoire TV is a French thematic channel that showcases reliable, informative and exciting history programmes. Our challenge was to make the channel more lively, modern and entertaining. We capitalised on the letter »H« of the logotype, which became a lively stimulus at the heart of our graphic grammar. This stand-out sign allows the brand to be recognisable in all mediums (TV, print, digital).

Statement of the jury

Convincing design against the prejudice of being bored by reliable, historical information. Thrilling entertainment value and contemporary modernity convey the new brand design for Histoire TV. The uppercase letter »H«: central to the logo and core of the graphical grammar for prominent brand recognition in TV, print and digital media.