Warendorf – der Schönste Hotspot der Welt.
Warendorf = The Coronavirus hotspot? Nope. Within a very short time, Warendorf was stigmatised worldwide as a coronavirus hotspot in June 2020. It has never been so easy to show your home town on the map. The campaign Warendorf – the most beautiful hotspot in the world reacted instantly. A campaign was given to the community. Positive pictures are sent around the world. Distributed on social media, on the web, on TV and with postcards. From Warendorf enthusiasts from the most beautiful hotspot in the world.
Statement of the jury
Effective fast reaction of the Warendorf district after worldwide stigmatisation as a Corona hotspot. Positive images turn the Warendorf district into a real hotspot. Distributed across social media, the web, TV and postcards, the negative report is convincingly transformed into positive motivation.