PlusX

Description

This is an internal branding project involving various office stationery products for the design agency, Plus X. By utilising the core values that we follow, we communicate our mission and mindset to the employees. It is not usual for a business-driven organisation to express its philosophy and mindset purely in stationery products. Its uniqueness comes from the way we have expressed reductionism and endless continuity throughout each product.

Statement of the jury

Spectacularly normal: the design agency Plus X presents its mission and vision for office needs. What seems ordinary turns out to be spectacular. Each item becomes the programmatic statement of the brand values of reductionism and endless continuity. Palpable at the highest aesthetic level.