The topic of branding is becoming very important in today’s world for schools to identify themselves and reach teachers and parents: The Wöhrendamm primary school in Großhansdorf wants to be perceived as a strong brand in the future and has commissioned the agency BEN&JAN to redesign the brand design. The comprehensive relaunch of the entire school’s appearance has created a colourful brand world with concise typography, clear design vocabulary and a unique visual world.
Statement of the jury
A primary school becomes a strong brand. A comprehensive relaunch of the whole presentation of the school resulted in a new brand design as a colourful and friendly brand world with concise typography, clear styling and authentic imagery. A highly motivating presence for pupils, parents and teachers.