Krispy Kreme Perth

Description

Our brief for the new store was to elevate the brand, making it relevant to the current retail landscape without diluting any of its core elements. We strategically considered Krispy Kreme’s »DNA« and established how we could manifest each aspect within a three-dimensional space. Classic touch points that have served the brand for years were re-imagined providing consumers with a fine balance of brand association and the excitement of a new experience.

Statement of the jury

The colourful sugar decoration on the doughnuts was creatively translated into a colourful interior of geometric graphics and illuminated objects. The result is a timeless, extremely vibrant and friendly branch design with a striking identity and high recognition factor.