Crane Dance Rice Fragrant

Description

The Crane Dance Rice Fragrant brand launch stands for quality rice of the Bright Rice Group. The crane is symbolic in China, second next to the royal dragon and phoenix, a first-class bird. Organic rice cultivated in ecological farms is a natural gift. On the packaging, rice waves blown by the wind represent the harvest; full moon symbolises family reunion and enjoying meals; and the crane means first-class rice. Rock, flames, coral and colourful clouds are symbols of quality, wealth and auspiciousness.

Statement of the jury

The launch of the Crane Dance Rice Fragrant brand creates a new brand identity from Chinese mythology. At the centre is the crane as a symbol of high quality. Waves of rice symbolise the harvest, the full moon a family reunion. Rocks, flames, corals and clouds symbolise happiness and wealth. Ultimate image building for the best rice in China.