Fundación Bancaja

Fundación Bancaja

Description

»Fundación Bancaja« was seeking a new identity since its refounding in 2013. The result is very simple and is based on the interaction between two squares. One of the squares forms an ‘absence’ over the other one. This makes it necessary for viewers to complete the two geometric shapes in their minds. Even though it is such a simple shape, it manages to express all the values established by the foundation: evolution, transformation, progress, opening, transparency and proximity.

Special Mention

Excellent Communications Design
Corporate Identity

Client

Fundación Bancaja

Design

Gimeno Gràfic Estudi S.L.