Interaktive Podcast-Story
Description
Taking a longer detour than expected youths were finally out and about again in the summer of 2021. Their special summer holiday tickets in tow they discovered the state of Mecklenburg-Vorpommern anew. Inspiration and motivation were provided by a cross media content campaign including an episodic podcast. Three main protagonists, representing our target group, went on a mad dash treasure hunt. Listeners voted via Social Media on destinations within the story, then went on their own adventures.
Special Mention
Excellent Communications Design
Integrated Campaigns and Advertising
Client
Verkehrsgesellschaft Mecklenburg-Vorpommern mbH