One Ground Design Edition

Description

"One world. One ground" - with this leitmotif, Parador celebrates the floor as the ultimate metaphor for understanding, diversity and tolerance in its »One Ground« brand campaign. Based on this approach, Parador has developed a brand and product campaign that focuses on the story behind the eight floors. With »One Ground«, Parador is taking a new and holistic approach to interweaving strong brand communication with a sustainable design claim.