Roland Meinl Internet Relaunch
Seven brands were differentiated while the overall brand image was strengthened. Over 5,000 products were restructured and digitized. Development of a product database that offers hundreds of products with a variety of specs and all relevant background information in a consistent manner. Elastic Search is the search engine that has been implemented. Results are returned in milliseconds. As a result, a platform has been created on which eight distinct websites can be accessed.