The Cube

Description

Telekom Electronic Beats has been at the vanguard of club culture and lifestyle for twenty years. To celebrate, it presents »The Cube« to revisit its defining narratives. It does by exploring how the tactile aspects of club culture can be translated into the digital. »The Cube« is the first website on the tactile web. It invites users to explore immersive 3D narratives that can be touched and entered. »The Cube« leaves the flatness of digital content, replacing it with a new, tactile, real virtuality.

Statement of the jury

With »The Cube«, Telekom Electronic Beats presents the first tactile website, making immersive experiences in virtual space haptic for users and thus even more real.