For »Alpenland« real estate company, the characteristics of a city were transferred into the corporate identity. The bold typeface embodies the static nature of the buildings and contrasts with the fine serif typeface, which reflects the lively dynamics of a city. The symbiotic play between the typefaces catches the viewer's attention and intuitively starts an interaction with the brand. A resolution of the letter order or content is always guaranteed in the same medium.
Excellent Communications Design