Verpackungsdesign für die neue Produktlinie »Teekanne Organics«

Description

The brand Teekanne has launched a new organic sub-brand that better suits the needs of millennials. Existing visual brand elements have been reinterpreted in a fresh manner: the overall simplicity and naturalness of the new ORGANICS design language nurtures Millennials’ design aesthetics while restoring Teekanne’s heritage and consumers’ quality expectations.

Statement of the jury

Teekanne's new organic sub brand »Teekanne Organics« presents itself with its own packaging design, for which existing visual brand elements have been reinterpreted. The result is an attractive and highly recognisable appearance, which in terms of both form and copy whets the appetite for the enjoyment of various flavours in a refreshingly young and light-heartedly natural way. A successful packaging design, which almost playfully but believably translates the high quality promises of the Teekanne traditional brand into the modern design aesthetic of millennials.