Das Erste, Redesign

Das Erste, Redesign

Description

From the wave to the impulse. More direct, more serene and simpler – this is the central impact of the new Das Erste design. The central element is the “Eins” (the “1”) in the circle. Easily recognisable and immediately memorable, the trademark represents the essential claim of the major German network ARD: Das Erste = the No. 1 in Germany’s media business. At the same time the trade mark works like a touch button, referring to an open and interactive conception of their overall programming.

Nominee

Excellent Communications Design
Brand Identity

Company/Client

ARD-Programmdirektion