Daumen hoch für STIHL

Daumen hoch für STIHL


From power saws to brush cutters and high-pressure cleaners: STIHL devices stand for power, precision and quality. For their social media launch, the company commissioned three viral spots that feature an original way of relating their devices with the most popular social media symbols: power saws create a Facebook “like” thumb out of a tree trunk; a brush cutter mows the Twitter bird into a field of grass, a high-pressure cleaner reveals a video player symbol. STIHL takes a charming approach to showing their high standards for social media content. As simple as it is brilliant.

Special Mention

Excellent Communications Design
Digital Media