Silhouette Buy Local

Description

Silhouette Buy Local is an innovative e-commerce strategy in which premium eyewear brand Silhouette combines digital and analog elements to offer the best of both worlds, with superior online shopping convenience for end customers in interactions that directly generate qualified business leads for stationary optician shops. The entire process from online product selection by virtual try-on over making an appointment with the preferred optician down to timely delivery of the product to this optician for the fitting session is seamlessly mapped and automated, overcoming huge organizational and legal complexities to achieve true "win-win-win".