Tour de Swiss Gold Plus

Description

Trust is the foundation of any investment – but how does trust develop when customers and bank advisors have to keep their distance from each other due to the Corona pandemic? Thanks to remote control, the Tour de Swiss Gold Plus allows personal advisory while keeping customers and advisors physically apart. It even makes it possible for them to travel together to Switzerland during the lockdown – so investors can find the perfect home for their money while staying safely protected on their own.

Statement of the jury

In times of the pandemic, DZ Privatbank wants to motivate potential investors to seek advice on the bank's premium investment products from the comfort of their own homes. For this purpose, it developed »Tour de Swiss Gold Plus«, an outstanding website that cleverly combines the classic aesthetics of postcard motifs with information relevant to investors. The fact that the site still appears extremely respectable and trustworthy is proof of the quality of both the design and the content of this inspiring marketing tool.