Der REWE Grillhelm

Description

Task: Development of a communication idea for REWE for the opening of the barbecue season 2020. How do you inspire people to barbecue without directly saying "meat"? Our approach: Convince with an emotional approach and present barbecuing as a unique experience without showing meat on Facebook/Instagram & Co. Solution: We create a world first in-house and present it: the REWE Grillhelm. A unique headgear with several barbecue accessories.