Objects by Arge

Description

Awareness and donation campaign for the "Arge für Obdachlose" Linz The Arge "Trödlerladen" store in Linz creates employment for homeless people and offers inexpensive goods for socially disadvantaged people. In order to raise awareness for these fates and to support the Arge store with a donation campaign, the Objects by Arge campaign was launched.

Statement of the jury

The Arge Trödlerladen in Linz, Austria, not only sells many things with a past but also offers employment to the homeless. The fact that its low-priced, second-hand goods also support socially disadvantaged people is part of the business concept. The company has put together 180 items for its Christmas campaign »Arge für Obdachlose« (Arge for the Homeless) with the aim of donating the proceeds. Presenting each item as a poster motif in connection with a mailing bag, which creates both a uniform motif aesthetic and attracts a great deal of attention, is very original idea. The items, which are depicted with a number and a designation like limited works of art, are also given added value in this way. In this way, Arge's campaign gives new life to things that are no longer used and at the same time creates a subtle analogy to the fate of disadvantaged people in society. It’s an extremely powerful campaign that helps and also makes people think.