HYPEWEAR by ABOUT YOU – der erste Onlineshop für Digital Fashion
ABOUT YOU approached DEPT® with the vision of creating a digital fashion online shop to conquer the virtual fashion space for the masses in addition to the fashion e-commerce business. After the HYPEWEAR brand was conceived and the CI designed in close cooperation with ABOUT YOU, DEPT® developed the HYPEWEAR digital fashion online shop based on the agency's own Algomart solution. In the last step, DEPT® created a teaser video for the attention-grabbing launch of HYPEWEAR.
Statement of the jury
HYPEWEAR by ABOUT YOU is the first online store to offer virtual fashion. This concept, which is still new but makes perfect sense in view of the increasing use of social media, aims to encourage customers to reinvent themselves digitally. The offer ranges from fantasy to hot pieces to super hero outfits. The intuitive, user-friendly design of the online store makes selecting and ordering super easy. In times when reality has long since merged with the digital world, offering virtual fashion is only logical.