Natural is Sexy - PRO NATURE Condoms

Natural is Sexy - PRO NATURE Condoms

Description

Launch campaign for eco-friendly condoms by Ritex GmbH. Eco products are often perceived as the right yet boring choice. How does that go together with sex? The campaign’s answer is: it does not need to. Because being eco-friendly is the most natural thing in the world and part of a modern and active lifestyle. Natural is not boring. Natural is sexy. The film translates this idea through a visually stimulating mix of different styles. And aims to be just like love itself.


Statement of the jury

The launch campaign for environmentally friendly condoms from the Ritex brand attracts attention with extremely bold imagery. The way the theme of naturalness was implemented is original and witty.    

Winner

Excellent Communications Design
Integrated Campaigns and Advertising

Company/Client

Ritex GmbH

Design

Brand Lounge GmbH
Deli Pictures