Bundesdruckerei Gruppe GmbH
For the Bundesdruckerei Group a new multi-brand corporate design system was developed, elaborated and established. Derived from the existing brand DNA and the brand values, an empathetic, precise, holistic and, above all, barrier-free CD system was defined for all associated and future logo families. We always design and think in the holistic context of the application, so the coordinated design elements are applied in a cross-media, modular design system and create a self-contained design language. The appearance reflects the unity in a typographic manner, emphasizing the strength, security and trust of the the Bundesdruckerei Group.