Bruch-Idee&Form
Description
The branding for Bruch is a reference to the name and the tagline “Idee&Form”. Defined shapes, colour and typography are arranged according to an idea and communicate the name “Bruch” in a subtly way. The vivid and changeable arrangements are also a reference to the studio’s clients’ projects – as each aims to be individual.
Statement of the jury
This is a formally congruent, clean design of great clarity with a high recognition factor despite its minimalistic appearance; it can be used in all media without any compromises.
Winner
Excellent Communications Design
Official Documents