Blochin – Die Lebenden und die Toten

Blochin – Die Lebenden und die Toten

Description

The campaign for the thriller series Blochin – The living and the dead encompasses footage trailers, a bumper, online-ads and the layers “Leichenhalle” and “Defibrillator”. As the key visual, Jürgen Vogel’s distinctive face adorns both the ad and the postcards. During the day, a footage trailer was shown in the cinemas and in the evenings, a bumper. Jürgen Vogel and the trailer were visible in buses and trains; moreover, they were played on info-screens and video displays at train stations.


Statement of the jury

The game with the little “shock” in a variety of locations ensures a high level of attention and makes a lasting impression. This idea was consistently implemented and worked wonderfully across all media – and the more unexpected the appearances were, the better they worked.

Winner

Excellent Communications Design
Integrated Campaigns