Brasseries Simon/Simon Pils

Description

Simon, the iconic brand of Luxembourgish beer, has created a new design for its range of beers. With this new look, the brand aims to strengthen its national identity whilst modernising its readability on shelf facings and providing a clear distinction between the different beers in its growing range. The new designs are adjusted and adapted to the requirements of the different containers, bottles and cans, without losing any of their uniqueness.

Statement of the jury

A harmonious and modern new design that unmistakably stands for beer.