PoucHug – Sensory Packaging Technology

Description

PoucHug is an innovative sensory packaging technology with a differentiated natural look and soft feel – an innovative solution changing the perception of flexible packaging through a soft, natural look and feel. It gives brand owners on-the-shelf differentiation and emphasises their product brand attributes through authentic, natural and premium perception for an enhanced consumer experience. The technology was specifically developed for food, home and personal care flexible packaging markets, addressing current trends and evolving consumer needs

Statement of the jury

This packaging solution offers a tactile experience which helps to set it apart from the competition.