Date.Gr is the oldest dating site in Greece. For the brand’s relaunch, a new graphic concept was developed that perfectly symbolises the matching system. Based on the principle that no two people are alike, twelve icons were designed that were split in half creating twelve logos. The resulting designs always result in a stylized “D” for “Date”, with the subline: “LOOKING FORMY OTHER HALF” where the “Ds” were mixed so that they no longer matched. This is a corporate brand idea that meets the highest aesthetic standards and has a positive impact on the image of the online dating website.