BECK’s Premium Bierspezialitäten

Statement of the jury

The design for this beer speciality from Brauerei BECK creates a concise independence without neglecting learned brand characteristics. The front label is based on the brand architecture, but was given a new interpretation and has a darker, premium-looking appearance since the emblem and font are reduced to black and the use of subtle silver lettering in connection with a partial high-gloss finish. Crown caps and neck labels follow the look and the finishing. The four-pack containers make the brand a hero in a modern way and put the dynamic brand image in the premium range.