Samsung – UNLOCK

Description

Next is now! The SAMSUNG Galaxy S6 and S6 Edge introduces the next round in the battle of smartphones. The Challenge: due to the fast technical improvements, the technology itself is becoming less and less important. Therefore, the agency had to create a campaign between the introduction of the S6 and sales launch, which generates interest, enables interaction and provide information about the product.

Statement of the jury

A visually striking and interactive concept that strongly arouses the user’s curiosity and that makes smartphones intriguing and desirable for the relevant target groups.