smart times 2014

smart times 2014

Description

lautstark has been organising smart times for 10 years. smart times is the biggest fan community event of the car brand smart. In 2014, the event took place at the coastal town Cascais (Portugal) where thousands of participants from more than 30 nations celebrated together. Entertaining live shows, parties, test drives and other great activities about the smart car were created by lautstark. The event’s highlight was the parade alongside the picturesque coast with 1,500 smart cars – a new record.


Statement of the jury

An impressive event in terms of size and popularity that perfectly reflects the community’s attitude towards life and thus further reinforces brand loyalty.

Special Mention

Excellent Communications Design
Event

Company/Client