LICHTGESTALTEN

Description

Designing brands means designing personalities. To mark its 30th anniversary, branding agency KMS TEAM developed LICHTGESTALTEN – an interactive installation that transforms 60 seconds into a lasting impression. The user can use intuitive gestures to design his or her portrait. There are over eight billion ways to combine a personal portrait with colours, typography and stylistic elements to create unique motifs with a distinctive graphic expression.

Statement of the jury

This is a fascinating and enthralling installation that playfully generates high-quality, aesthetic output in the briefest of periods.