The casing of the MiLLiSECOND metal tape measure is manufactured by milling aluminium ingots with the utmost precision. The two-sided body boasts shell-like indentations on both sides. This offers the user greater comfort as the fingers lie neatly in the indentations. The designer’s objective was not only to consider the shape of the measuring tape as an object, but also to consider how it might be both used as a tool and carried.

Statement of the jury

This metal tape measure not only has a surprisingly esthetic look but also an exceptionally high-quality feel, which is the result of the extreme precision in craftsmanship and design. An unusually high-quality for a product of this kind.


Excellent Product Design