Logo Jubiläumsjahr BMW Group

Description

The cross-media brand emblem is the central communicative element: triangles combine to form an arrow pointing forwards into the future. These represent the four cornerstones at the heart of the BMW Group’s new identity: “trust, success, responsibility and visionary thinking”. This new identity is embodied by a multifaceted, organic and fluid corporate design.

Statement of the jury

The elegant anniversary logo created from reduced triangles strikingly combine to form an arrow dynamically pointing to the future and figuratively represents the core brand values of the company.