Meyer-Hayoz Design Engineering supported the ETH spin-off FemtoTools in a dynamic development process in the area of corporate design and was therefore able to make a valuable contribution towards the establishment of the company and the brand. The design goal was clearly defined – the construction of a cross-media, uniform design language. The careful reworking of the logo, brochures and responsive website were all part of the design task, as well as product- and process-visualisation.
Statement of the jury
The corporate design is heavily influenced by the distinctive colour combination of blue and grey which is consistently used throughout all areas and media. The logo placed on the corner with its interlocking teeth lends the design a timeless character.