BM+

Description

The BM+ Startup raises the diversity of independent retailers in the city of Aschaffenburg to a new level. The puristic and well-sorted sneaker-boutique gave us the assignement to create a corporate identity which mediates the company’s values and meets the requirements of a grown-up target group in a straightforward and superior manner. Based on this corporate identity we created a highly distinctive logo, and additional communication tools such as magazine, letter paper and business cards.

Statement of the jury

The classic design, reduced to the essentials, directs attention to the matter at hand – the product and skilful service. The logo has a pleasantly casual appearance and underscores the friendly charm of the website.