Tradition and zeitgeist don’t have to be opposing forces. Scholz Ladenbau proves this consistently. The family-owned shopfitting enterprise from Bavaria has been operating for over 50 years. The primary objective for atelier 522 was to capture Scholz’s corporate philosophy and integrate it into the new design. The brand logo and means of communication like the brand-book are contemporary but not trendy, elegant but not exaggerated, functional but not boring.
Statement of the jury
The new website has a pleasantly simple, contemporary look, arouses curiosity and perfectly conveys the values and philosophy of the company.