Staatsgalerie Stuttgart

Description

How can we translate 850 years of art into a single graphic concept? We decided on a big solution – and created a completely new frame for Staatsgalerie. This open frame stands for both focus and diversity. It is the consistent, highly recognisable design element found at all brand touch points. There are endless possibilities for its content and colour, though. In its most compact form, the frame forms the symbol “S” for Staatsgalerie.

Statement of the jury

The open frame as a central design element perfectly expresses the theme and offers optimal flexibility. The intelligently derived logo with the stylised “S” has an exceedingly contemporary look and lends the Staatsgalerie an independent identity.